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detournement

13

2010 TOYOTA PRIUS LEAK

It was one of those days when I had nothing better to do. My cousin had landed a gig editing the latest Toyota

Prius corporate presentation, which was supposed to be a big surprise, as the 2010 version of the popular Prius was a closely guarded trade secret. Toyota of America and their corporate titan Toyota over in Japan had been mercilessly

teasing the consumer public, primarily loyal Prius owners, revealing little by little the new changes and upgrades to the 2010 model which was to be presented with great fanfare at the upcoming Detroit Auto Show. Now, I couldn't care less about the Prius or cars in general. But my cousin had made the erroneous error in judgement of giving me the files to look at because he was proud of his editing work. Also, the producer of the work wanted an ounce of cocaine and was from out of town, and didn't know how to score. So they both come down to Ventura from their studios in Santa Barbara one night.

The producer was an asshole and his fate was thus cast in stone. It turned out that he ledft a flash drive contaiinig rough footage of the Blue Man Group highlighting the new Prius model. Some cursory research on the web reveaed various car enthusiast websites that were chomping at the buit wondering what the new model would look likem,, and what new features it would have. Toyota would release a teaser a week, withj sme obscure part of section of the new Prius. It was driving the Prius owners crazy. So I took several stills hots fromt the video and ransom ly posted them on a site called Prius Chat - because I liked them. They were sincere and regular cats like you amnd me.

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